![]() $550/mo = $75 fixed cost + $475 of ad clicks each month $800/mo = $75 fixed cost + $725 of ad clicks each month $1,050/mo = $75 fixed cost + $975 of ad clicks each month ![]() $1,600/mo = $75 fixed cost + $1525 of ad clicks each month $2,200/mo = $75 fixed cost + $2125 of ad clicks each month 12,166 competitor’s views in the last yearĪnd then you’ll get your breakdown of programs like below: 2,904 competitor’s leads in the last year For our client, we received the following extremely impressive numbers: You’ll get 4 or more screenshots of your profile views compared to a competitor that is on a “more aggressive program.”Īnd the data seems very convincing. They’ll send you an email that looks like this: Here is where the data set that Yelp sends you gets tricky. Are they all coming from searches for your business name or from your website? Or are many of them coming from individuals searching for your industry that aren’t already familiar with your company? Yelp doesn’t break down where these 100 hypothetical views came from either. 4 people could view your profile 25 times each and it would equal 100 views. In other words, 100 views does not equal 100 people. And many hits can come from one individual. What you are paying for in a Yelp ad campaign is premium positioning on searches for your industry, searches for your non-advertising competitors and, occasionally, your ad displayed on competitor profiles (but only if they are not advertisers themselves).Īnd these organic profile views they report are not unique views. Paid Views with Yelp Advertising: Falsely Framed Upsell Emails Again, these are HOW the visitors got to your Yelp page. Those are sorted in the most likely order of most visits to least visits.
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